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Sub Blog 2
Author: Keylime Date Posted:5 January 2022
A cuppa is more than just tea. It's a stretch, a breather, a catch up with friends. A good cup of tea makes such a difference to your day, and can really uplift you and keep you going. We’re so proud to stock SereniTEA and Zoetic, two amazing fairtrade, certified organic tea brands from this Melbourne mother and son team.[Text Wrapping Break]
[Text Wrapping Break][Text Wrapping Break]Here’s our little interview with son and co-founder Ashish Sharma.[Text Wrapping Break][Text Wrapping Break]1. What made you decide to start your own brand and company? Where did the idea come from? What was the inspiration?
It actually started off with a phone conversation between my mother and myself, whilst I was overseas studying. She saw a gap in the tea market for a sustainable choice (she was actually looking for corporate gifting ideas) and asked me about my interest in starting a venture together. From there we worked on the name and sourcing for Organic and Fairtrade certified tea suppliers, and then knocking on the doors of cafes around Melbourne.
2. In a few sentences, how would you describe your brand and products? And what makes your brand and products so unique and different to other products on the market?
We focus on sustainability by exclusively sourcing Organic certified tea products, as well as Fairtrade certified where possible (currently our range is entirely Fairtrade). On top of this, we try to use sustainable packaging options where possible, and are working this year towards being plastic free.
Our difference, though, probably lies in our quality – we have strict protocols when sourcing and blending our teas each season to ensure a consistent quality and taste. Finally, we have tried to focus on our packaging to help it reflect the standard of the product. Our SereniTEA brand exuded a feeling of luxury and elegance, whilst our Zoetic brand is bright and vibrant.[Text Wrapping Break][Text Wrapping Break]
3. Out of all your products, which is your personal favourite and why? (We know this one is hard – we love all our children the same right?
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FAQs
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When will my return be processed?
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